Boat & Powersports Sales Consultant

Vallely Sport & Marine Bismarck, ND

Confidential Application Proces: Appy Online: https://vallelymarine.bamboohr.com/careers/108?source=aWQ9MjI%3D

Join a winning team in one of the most exciting industries in the region.

Vallely Sport & Marine is looking for a motivated, customer-focused, and driven Boat & Powersports Sales Consultant to join our team in Bismarck, North Dakota.

If you enjoy working with people, thrive in a fast-paced sales environment, and have a passion for the boating, marine, and powersports lifestyle, this could be a great fit.

This is more than just a sales job its an opportunity to help customers create memories on the water, on the trail, and in the outdoors while building a rewarding career with a respected dealership.

About Vallely Sport & Marine

Vallely Sport & Marine is a family-owned dealership with over 50 years of history, proudly serving customers across North Dakota and the surrounding region. Weve built our reputation on great products, strong relationships, exceptional customer service, and a commitment to doing business the right way.

We are proud to offer some of the top brands in the industry, including:

Bennington Pontoons, Evotti and Flamingo Tri-Toons

Lund Fishing Boats

MasterCraft Wake & Surf Boats

Yamaha Boats & Personal Watercraft

Sea Ray Boats

Yamaha Motorcycles, ATVs, and Side-by-Side

Glacier Ice Houses

We have also been recognized as a Top 100 Marine Dealer in North America for 17 Years Straight.

Position Summary

As a Boat & Powersports Sales Consultant, you will be responsible for helping customers find the right product to fit their lifestyle, needs, and budget. This role is focused on building relationships, generating leads, following up consistently, creating a great buying experience, and helping drive dealership growth.

You will work with customers throughout the entire sales process from initial greeting and product education to closing the sale and supporting the customer after delivery.

This role is ideal for someone who is:

Outgoing and confident

Competitive but team-oriented

Organized and self-motivated

Passionate about customer service

Comfortable using technology and social media

Excited about boats, powersports, and the outdoor lifestyle

What Youll Do:

Sales & Customer Experience

Greet and assist customers in a professional, friendly, and welcoming manner

Build relationships with customers to understand their needs, wants, and intended use

Help customers select the right boat, pontoon, ATV, motorcycle, side-by-side, or other product for their lifestyle and budget

Conduct product walkarounds and explain features, benefits, and value clearly

Present product options, accessories, financing opportunities, and protection packages

Follow up with leads in a timely and consistent manner through phone, text, email, and CRM tools

Maintain a high level of customer service before, during, and after the sale

Assist in creating a smooth and memorable delivery experience for customers

Lead Management & Sales Process

Manage incoming leads from walk-in traffic, phone calls, website inquiries, and social media

Keep accurate customer notes and sales activity in dealership systems

Maintain strong follow-up habits and work unsold leads consistently

Develop and manage your own pipeline of prospects and repeat/referral customers

Work toward monthly, seasonal, and annual sales goals

Product Knowledge & Presentation

Stay current on product features, specifications, and competitive advantages

Learn key differences between brands, models, and trim levels

Communicate the benefits of our products in a way that is easy for customers to understand

Stay informed on promotions, financing programs, and current inventory

Merchandising & Dealership Support

Help keep showroom, lot, and inventory displays organized and presentable

Ensure products are clean, tagged, and ready for customer presentation

Assist with dealership events, promotions, boat shows, and seasonal sales initiatives

Support team success by working closely with finance, service, parts, and management

Digital & Social Engagement

Understand the importance of online presence in todays sales environment

Use social media and digital tools to dshelp promote inventory, events, and dealership visibility

Participate in creating customer-focused content and maintaining a professional online presence when appropriate

What Success Looks Like in This Role

A successful Sales Consultant at Vallely Sport & Marine:

Builds trust quickly with customers

Follows up consistently and professionally

Learns the products and sells with confidence

Brings energy and urgency to the sales floor

Creates an outstanding customer experience

Takes ownership of their results

Contributes positively to the team and dealership culture

Why Join Vallely Sport & Marine?

Excellent earning potential

Base pay + commission

Opportunity to sell industry-leading brands

Fun, fast-paced, and low-pressure team environment

Modern dealership facility

Sales training and product training available

Excellent benefits package

Opportunity to build a long-term career with a respected, family-owned company

Be part of a dealership with a strong reputation and loyal customer base

What Were Looking For

Preferred Traits

Were looking for someone who brings a combination of professionalism, energy, and customer-first mindset.

You may be a great fit if you are:

Self-motivated and driven to succeed

Outgoing, personable, and easy to talk to

Competitive with a strong work ethic

Honest, dependable, and trustworthy

Organized and able to manage multiple customers and tasks

A team player who works well with others

Passionate about boats, powersports, and the outdoor lifestyle

Comfortable learning and using technology in the sales process

Qualifications

Strong communication and people skills

Basic computer and technology skills

Ability to communicate professionally in person, by phone, text, and email

Strong customer service mindset

Sales experience is preferred, but not required for the right candidate

Experience in marine, powersports, automotive, retail, hospitality, or customer service is a plus

Must be dependable and motivated to learn

Valid drivers license preferred

Ideal Backgrounds for This Role

This role can be a great fit for candidates coming from:

Marine sales

Powersports sales

Automotive sales

Outdoor recreation retail

Customer service / hospitality

Commission-based sales

Relationship-based retail sales

Even if you havent sold boats or powersports before, we are willing to train the right person who has the right attitude, personality, and work ethic.